Rasna has come a long way in the soft beverage category ever since it was started several decades ago. Not only has the company understood the requirements of the Indian consumer, it has, at all times made efforts to offer the best possible value proposition in keeping with the Indian mindset of ‘value for money’.
Moving on to new pursuits with the continuing commitment of hard work and consumer research, Rasna has launched Rasna Beverages Division. Under this,the first brand to be launched is Rasna Jucy.
Rasna Jucy is a brand new and innovative addition to our existing portfolio and is to fulfill the need gaps for consumers, basis their tastes and preferences. The introduction of the new category signifies the acknowledgment that we have developed an innovative product and believe in offering the best products to ourcustomers products that are enriched with natural taste, more nutritional value and a variety of flavours albeit at very competitive prices.