Rasna has come a long way in the soft beverage category ever since it was started several
decades ago. Not only has the company understood the requirements of the Indian consumer,
it has, at all times made efforts to offer the best possible value proposition in keeping with
the Indian mindset of ‘value for money’.
Moving on to new pursuits with the continuing commitment of hard work and consumer research,
Rasna has launched Rasna Beverages Division. Under this,the first brand to be launched is
Rasna Jucy.
Rasna Jucy is a brand new and innovative addition to our existing portfolio and is to fulfill
the need gaps for consumers, basis their tastes and preferences. The introduction of the new
category signifies the acknowledgment that we have developed an innovative product and believe
in offering the best products to ourcustomers products that are enriched with natural taste,
more nutritional value and a variety of flavours albeit at very competitive prices.